The control of marketing and communication, in agricultural products stands as an increasing challenge to develop the different animal and agricultural productions .

In this perspective, Privilège Communication gives the producers a better grasp of the market problems thanks to its twenty-year old expertise in this field : the analysis of markets, marketing and communication.

The training sessions are personalised and can be organized à la carte, they are held “in situ” on the production sites with interactive methods based on marketing concepts.

Some examples :

• Operational marketing and product communication,
• Analysis and segmentation of the market,
• Evolution of the consumers’ tastes,
• Appeal of the commercial differentiation,
• Development of a trademark,
• Development of a complete commercial offer,
• Protection and management of a trademark,
• Launching plan of the product,
• Means of advertising the product,
• Effects of a national network of references,
• Dealing with the retailers and consumers’ objections,
• Continuous follow-ups with updating of communication trends,
• Methods of following-up...

Officially recognized by the Regional Direction of work, employment and vocational training in the “Pays de la Loire” region.